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Homework
Before coming to the workshop, participants must do a homework exercise that consists of a literature package and a movie watching exercise.
Keep in mind that the reason for this exercise is not to make you movie scholars. The point is that movie makers in Hollywood have more experience than anyone else in the world in packing experiences into a form that communicates with global audiences. There must be something we can learn from them in designing experiences in space!
Home Work: Steps
The Home Work proceeds in four phases.
Please, go through the exercise in this order! It is designed to sensitize your eyes to how narratives could be applied in design!
Step 1: Readings
Readings are in two categories.
When participants read these texts, they ought to make sure that they understand the difference between telling and showing (Booth), can analyze how narrative positions are constructed (Booth), and understand how time can be used as design material (Genette).
Narrative positions:
Booth, Wayne. The Rhetoric of Fiction Harmondsworth: Penguin. Read Chapters "Telling and Showing" (pp. 3-20) and "Types of Narration" (pp. 149-165).
Time in narration:
Genette, Gerald. Narrative Discourse. An Essay on Method. Ithaca, NY: Cornell University Press. Read Jonathan Culler's Foreword, and pp. 25-160. Aim at a cursory reading: aim at undersatnding what Gennette is after, not at understanding every detail!!!
Keep in mind that the aim is not to understand Gennette's theory, but to understand how narrative order may differ from the order of events in rel life, how duration in narrative is a design matter, and how frequency is built into narrative.
Step 2: The Movie/Cartoon Exercise
In Step 2, you have to apply understanding gained from readings into analyzing movies. Here, you have to see four movies and study narration and the time in them. The workshop uses Casablanca as the anchor movie; we refer to it constantly, and all comparisons are made to it.
1) Movies
Classic Hollywood narration:
Contemporary Movie Narration:
2) Alternative to Movies: Cartoons
If you are not a movie person, you can do a similar exercise with cartoons.
If you opt for cartons rather than for movies, use Will Eisner's The Contract with God as the "base" for your analysis instead of Casablanca.
Classic European narrative mainstream:
Contemporary cartoons:
Analyze action, characters and time in these cartoons using the same sensitizing questions as in watching movies (below).
Some sensitizing questions for watching the movies
Watch the movies handed to you first without analysis. Then watch the movie analytically by stopping, rewinding, seeing again, analyzing scenes, etc. Keep the timer on so that you see how time unfolds in the movie!
Next, write a synopsis of the story. For instance, Citizen Kane can be characterized as a "story of how a young boy without a family gets rich and destroys his fortunes by getting arrogant."
The following questions help you in applying Booth and Gennette to your data.
1. Action and characters (think about W. Booth)
Pay attention to three things.
2. Narration (Booth)
The second thing to observe is the way in which narrative acts are distributed in the movie. Pay attention to these things:
3. Time and dramatization (Genette)
When you are watching Casablanca, pay attention to the fact that, the Paris flashback notwithstanding, the story happens in three days. We enter Rick's café in one evening, and then see how drama between Rick, Elsa, Victor Laszlo, Captain Renard, and the Nazis evolves over two nights.
4. Finally, compare Casablanca to Magnolia or Dogville. (This is optional!)
Step 3: Essay
Please, write the essay only after you have done the homework! The point is to learn to see things narratively for design!
The essay should have less than five pages of text (spacing 2), but illustrations and pictures may add significantly to it!
In the essay, you must describe a design object you have been working with and think about how you could dramatize it. The object can be:
Use the standard structure of a scientific paper (intro - theoretical perspective - data & methods - results - conclusions). For example, you can use the Nordes 2005 template, available at www.nordes.org and www2.uiah.fi/~ikoskine/nordes. This format is boring, but communicates the essentials. It is dense, so stick to the 5-page limit.
The task is to understand experience with the product, experience in spaces you describe, or experience in places you describe, and then turn that experience into something more dramatic using narrative techniques you have learned.
"Salve" as Narrated
For instance, you can think about a café you frequent. What kind of action takes place there? How you could construct your experience with the place using narrative techniques described by Booth, and by designing how people navigate their way through these narrative ad experience-related signposts.
To give an example, Salve is an old restaurant in the Western part of Helsinki's city center on a street called Hietalahdenranta (mapquest "Sandvikskajen" in Helsinki). When you get to this restaurant, you easily find brochures that tell colorful stories from times gone by. In essence, Salve was formerly catering for sailors, but nowadays more for advertising people (you can easily guess what kinds of stories these are: for instance, one of the characters was the French tough-guy character Eddie Constantine, who loved the place). This is a story you find from a brochure, but its function is obvious: it is designed to make you imagine a colorful and harsh era, and that way to create thrill to people like us, who have access to these rough-times-gone-by only through stories, not through the place as such.
When you get to Suomenlinna,/Sveaborg you will find that the whole island is full of stories like these, some "musealized," some commercialized, some turned into amusement for children, some just stories told among the local population.
And of course, you find similar narratives practically everywhere, ranging from Lapland to Christiania.
This is the raw material we will be working with in the workshop. If we learn to see the world through narratives and to dramatize it using the same means, we have achieved our purpose.
Step 4: Presentation
Finally, you have to communicate you design thoughts in a Powerpoint (or similar) slide show that lasts no more than 5 minutes.
Plan for three slides, presented at the first day of the Summer School, August 22th.
Use any presentation technique you have learned over the years. However, if you use anything that is hugely more sophisticated than Powerpoint or Flash, take your own laptop and software with you!
And since it is industrial design that arranges the Summer School, the same goes with Mac users. Please: take your own machine with you!